We witnessed some changes in February 2014 on the European tyre market. An opportunity for us to present you how things have evolved since January 2014.
The goal of the European Tyre Rankings is to inform you about which tyre brands are the most popular in various European countries. The data is collected directly from our price comparison services in the following countries:
– Top 5 most popular brands in France
– Top 5 most popular brands in Germany
– Top 5 most popular brands in Great Britain
– Top 5 most popular brands in Italy
– Top 5 most popular brands in Spain
– Top 5 most popular brands in Portugal
– Top 5 most popular brands in the Netherlands
We list the 5 most popular brands in the “Car” category for each of our websites.
Europe’s top 5 summary for February 2014:
To achieve these rankings, we focused on the 5 most popular brands in 8 European countries:
Note that this classification does not take into account the size of the market, but rather the manufacturing ranks for each country.
You will find below the rankings’ breakdown per country.
TOP 5 MOST POPULAR TYRE BRANDS IN FRANCE – MICHELIN, AGAIN AND AGAIN
France |
November 2013 |
December 2013 |
January 2014 |
February 2014 |
1st |
Michelin |
Michelin |
Michelin |
Michelin |
2nd |
Continental |
Continental |
Continental |
Continental |
3rd |
Nokian |
Bridgestone |
Goodyear |
Bridgestone |
4th |
Goodyear |
Goodyear |
Bridgestone |
Goodyear |
5th |
Hankook |
Hankook |
Hankook |
Hankook |
The unbeatable Michelin remains at the top of the ranking for the fourth consecutive month. Continental and Hankook did not move an inch. Bridgestone takes back its 3rd place to the detriment of Goodyear. We are now looking forward to know if holidaymakers will favour cheap tyre brands next summer. Otherwise, we will wait for next winter to see Nokian come back on the front of the stage.
Source: www.quelpneu.com
TOP 5 MOST POPULAR TYRE BRANDS IN GERMANY – UNBELIEVABLE BUT TRUE… MICHELIN IN FRONT OF CONTINENTAL
Germany |
November 2013 |
December 2013 |
January 2014 |
February 2014 |
1st |
Continental |
Continental |
Continental |
Michelin |
2nd |
Michelin |
Michelin |
Michelin |
Continental |
3rd |
Pirelli |
Dunlop |
Bridgestone |
Dunlop |
4th |
Dunlop |
Goodyear |
Goodyear |
Hankook |
5th |
Bridgestone |
Hankook |
Hankook |
Bridgestone |
We were the first ones to be surprised. According to our price comparison website’s data in Germany, Michelin has been more searched than Continental. This is the first time we see a French brand overtaking a German one in our ranking. However, Dunlop remains a very popular brand in Germany and makes its come back with a very good 3rd place. However, Bridgestone loses ground in favour of Hankook.
Source: www.welchereifen.de
TOP 5 MOST POPULAR TYRE BRANDS IN THE UK – NOTHING MOVES
Great Britain |
November 2013 |
December 2013 |
January 2014 |
February 2014 |
1st |
Michelin |
Continental |
Continental |
Continental |
2nd |
Continental |
Michelin |
Michelin |
Michelin |
3rd |
Goodyear |
Bridgestone |
Bridgestone |
Goodyear |
4th |
Bridgestone |
Goodyear |
Goodyear |
Bridgestone |
5th |
Pirelli |
Pirelli |
Pirelli |
Pirelli |
British consumers appear to be very stable. In fact, if we base ourselves on the 4 previous months, we find the exact same brands. A good victory for Continental in front of Michelin. It is its third consecutive month on the highest step of the podium. Pirelli seems to be the “French Hankook”, particularly attached to its 5th place. Goodyear and Bridgestone remain neck and neck.
Source: www.tyrecomp.co.uk
TOP 5 MOST POPULAR TYRE BRANDS IN ITALY – FROM THE 1ST TO THE 5TH PLACE FOR CONTINENTAL
Italy |
December 2013 |
January 2014 |
February 2014 |
1st |
Continental |
Michelin |
Michelin |
2nd |
Michelin |
Bridgestone |
Bridgestone |
3rd |
Bridgestone |
Continental |
Pirelli |
4th |
Pirelli |
Goodyear |
Goodyear |
5th |
Hankook |
Pirelli |
Continental |
As Michelin and Bridgestone start to get used to be at the top of the ranking, Continental has lost 4 places in just a couple of months. Pirelli takes a very good 3rd position, the first time in our rankings.
Source: www.chepneumatico.it
TOP 5 MOST POPULAR TYRE BRANDS IN SPAIN – HAT TRICK FOR BRIDGESTONE
Spain |
December 2013 |
January 2014 |
February 2014 |
1st |
Michelin |
Michelin |
Michelin |
2nd |
Bridgestone |
Bridgestone |
Bridgestone |
3rd |
Goodyear |
Continental |
Goodyear |
4th |
Continental |
Goodyear |
Continental |
5th |
Pirelli |
Dunlop |
Dunlop |
Bridgestone seems to be a popular brand in Spain. In fact, during the three previous months we have seen that Bridgestone is the second most visited brand just before the undefeatable Michelin. However, Continental appears to struggle on the Spanish market. As for Goodyear, the brand manages to keep a European influence in the top 5.
Source: www.queneumatico.es
TOP 5 MOST POPULAR TYRE BRANDS IN PORTUGAL – VERY FEW CHANGES
Portugal |
January 2014 |
February 2014 |
1st |
Michelin |
Michelin |
2nd |
Bridgestone |
Continental |
3rd |
Continental |
Bridgestone |
4th |
Goodyear |
Goodyear |
5th |
Pirelli |
Pirelli |
For this second month of the year we can see very few changes in Portuguese consumers’ behaviours. Continental hounds Michelin to the detriment of Bridgestone. Goodyear and Pirelli are at the bottom of this ranking.
Source: www.qualpneu.pt
TOP 5 MOST POPULAR TYRE BRANDS IN THE NETHERLANDS – CONTINENTAL CONFIRMS
Netherlands |
January 2014 |
February 2014 |
1st |
Continental |
Continental |
2nd |
Michelin |
Michelin |
3rd |
Vredestein |
Bridgestone |
4th |
Goodyear |
Goodyear |
5th |
Bridgestone |
Vredestein |
Continental remains at the top in the Netherlands in front of Michelin. Vredestein loses 2 places in the ranking. Goodyear and Bridgestone are definitively two key players in Europe.
Source: www.mijnbandenvergelijker.nl
(BONUS) TOP 5 MOST POPULAR TYRE BRANDS IN AUSTRIA
Austria |
February 2014 |
1st |
Continental |
2nd |
Goodyear |
3rd |
Michelin |
4th |
Bridgestone |
5th |
Pirelli |
As you just read it, we were very surprised by German consumers’ behaviour this month. That is why we decided to show you the top 5 most popular tyre brands in Austria.
According to our Austrian tyre price comparison website, Continental is the most searched brand in the country.
Source: www.welchereifen.at