European Tyre Rankings – Top 5 – February 2014

European Tyre Rankings – Top 5 – February 2014

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We witnessed some changes in February 2014 on the European tyre market. An opportunity for us to present you how things have evolved since January 2014.

The goal of the European Tyre Rankings is to inform you about which tyre brands are the most popular in various European countries. The data is collected directly from our price comparison services in the following countries:

Top 5 most popular brands in France
Top 5 most popular brands in Germany
Top 5 most popular brands in Great Britain
Top 5 most popular brands in Italy
Top 5 most popular brands in Spain
Top 5 most popular brands in Portugal
Top 5 most popular brands in the Netherlands

We list the 5 most popular brands in the “Car” category for each of our websites.

Europe’s top 5 summary for February 2014:

ranking-tyre-search-january-2014

To achieve these rankings, we focused on the 5 most popular brands in 8 European countries:

Note that this classification does not take into account the size of the market, but rather the manufacturing ranks for each country.

You will find below the rankings’ breakdown per country.

TOP 5 MOST POPULAR TYRE BRANDS IN FRANCE – MICHELIN, AGAIN AND AGAIN

France

November 2013

December 2013

January 2014

February 2014

1st

Michelin

Michelin

Michelin

Michelin

2nd

Continental

Continental

Continental

Continental

3rd

Nokian

Bridgestone

Goodyear

Bridgestone

4th

Goodyear

Goodyear

Bridgestone

Goodyear

5th

Hankook

Hankook

Hankook

Hankook

The unbeatable Michelin remains at the top of the ranking for the fourth consecutive month. Continental and Hankook did not move an inch. Bridgestone takes back its 3rd place to the detriment of Goodyear. We are now looking forward to know if holidaymakers will favour cheap tyre brands next summer. Otherwise, we will wait for next winter to see Nokian come back on the front of the stage.

Source: www.quelpneu.com

TOP 5 MOST POPULAR TYRE BRANDS IN GERMANY – UNBELIEVABLE BUT TRUE… MICHELIN IN FRONT OF CONTINENTAL

Germany

November 2013

December 2013

January 2014

February 2014

1st

Continental

Continental

Continental

Michelin

2nd

Michelin

Michelin

Michelin

Continental

3rd

Pirelli

Dunlop

Bridgestone

Dunlop

4th

Dunlop

Goodyear

Goodyear

Hankook

5th

Bridgestone

Hankook

Hankook

Bridgestone

We were the first ones to be surprised. According to our price comparison website’s data in Germany, Michelin has been more searched than Continental. This is the first time we see a French brand overtaking a German one in our ranking. However, Dunlop remains a very popular brand in Germany and makes its come back with a very good 3rd place. However, Bridgestone loses ground in favour of Hankook.

Source: www.welchereifen.de

TOP 5 MOST POPULAR TYRE BRANDS IN THE UK – NOTHING MOVES

Great Britain

November 2013

December 2013

January 2014

February 2014

1st

Michelin

Continental

Continental

Continental

2nd

Continental

Michelin

Michelin

Michelin

3rd

Goodyear

Bridgestone

Bridgestone

Goodyear

4th

Bridgestone

Goodyear

Goodyear

Bridgestone

5th

Pirelli

Pirelli

Pirelli

Pirelli

British consumers appear to be very stable. In fact, if we base ourselves on the 4 previous months, we find the exact same brands. A good victory for Continental in front of Michelin. It is its third consecutive month on the highest step of the podium. Pirelli seems to be the “French Hankook”, particularly attached to its 5th place. Goodyear and Bridgestone remain neck and neck.

Source: www.tyrecomp.co.uk

TOP 5 MOST POPULAR TYRE BRANDS IN ITALY – FROM THE 1ST TO THE 5TH PLACE FOR CONTINENTAL

Italy

December 2013

January 2014

February 2014

1st

Continental

Michelin

Michelin

2nd

Michelin

Bridgestone

Bridgestone

3rd

Bridgestone

Continental

Pirelli

4th

Pirelli

Goodyear

Goodyear

5th

Hankook

Pirelli

Continental

As Michelin and Bridgestone start to get used to be at the top of the ranking, Continental has lost 4 places in just a couple of months. Pirelli takes a very good 3rd position, the first time in our rankings.

Source: www.chepneumatico.it

TOP 5 MOST POPULAR TYRE BRANDS IN SPAIN – HAT TRICK FOR BRIDGESTONE

Spain

December 2013

January 2014

February 2014

1st

Michelin

Michelin

Michelin

2nd

Bridgestone

Bridgestone

Bridgestone

3rd

Goodyear

Continental

Goodyear

4th

Continental

Goodyear

Continental

5th

Pirelli

Dunlop

Dunlop

Bridgestone seems to be a popular brand in Spain. In fact, during the three previous months we have seen that Bridgestone is the second most visited brand just before the undefeatable Michelin. However, Continental appears to struggle on the Spanish market. As for Goodyear, the brand manages to keep a European influence in the top 5. 

Source: www.queneumatico.es

TOP 5 MOST POPULAR TYRE BRANDS IN PORTUGAL – VERY FEW CHANGES

Portugal

January 2014

February 2014

1st

Michelin

Michelin

2nd

Bridgestone

Continental

3rd

Continental

Bridgestone

4th

Goodyear

Goodyear

5th

Pirelli

Pirelli

For this second month of the year we can see very few changes in Portuguese consumers’ behaviours. Continental hounds Michelin to the detriment of Bridgestone. Goodyear and Pirelli are at the bottom of this ranking.

Source: www.qualpneu.pt

TOP 5 MOST POPULAR TYRE BRANDS IN THE NETHERLANDS – CONTINENTAL CONFIRMS

Netherlands

January 2014

February 2014

1st

Continental

Continental

2nd

Michelin

Michelin

3rd

Vredestein

Bridgestone

4th

Goodyear

Goodyear

5th

Bridgestone

Vredestein

Continental remains at the top in the Netherlands in front of Michelin. Vredestein loses 2 places in the ranking. Goodyear and Bridgestone are definitively two key players in Europe.

Source: www.mijnbandenvergelijker.nl

(BONUS) TOP 5 MOST POPULAR TYRE BRANDS IN AUSTRIA

Austria

February 2014

1st

Continental

2nd

Goodyear

3rd

Michelin

4th

Bridgestone

5th

Pirelli

As you just read it, we were very surprised by German consumers’ behaviour this month. That is why we decided to show you the top 5 most popular tyre brands in Austria.
According to our Austrian tyre price comparison website, Continental is the most searched brand in the country.

Source: www.welchereifen.at

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