European Tyre Rankings – Top 5 – January 2014

The last couple of months we have published our European Tyre Rankings on our Facebook page. Today, as we have opened our brand new blog, we have decided to publish this ranking here. Let’s see what is this European Tyre Rankings about!

The goal of the European Tyre Rankings is to inform you about which tyre brands are the most popular in various European countries. The data is taken directly from our price comparison services in the following countries:

– Top 5 most popular brands in France
– Top 5 most popular brands in Germany
– Top 5 most popular brands in Great Britain
– Top 5 most popular brands in Italy
– Top 5 most popular brands in Spain
– Top 5 most popular brands in Portugal
– Top 5 most popular brands in the Netherlands

We only list here the 5 most popular brands in the “Car” category for each of our websites.

Good news, this month we included two new countries: Portugal and the Netherlands. This gives us the opportunity to analyse consumer behaviour in Europe to an even greater extent.

Europe’s top 5 summary for January 2014:

To achieve these rankings, we considered the 5 most popular brands in 7 European countries. Michelin takes the pole position of this general European Ranking. Their first place in Italy and their leading position in Portugal and Spain helped them to knock Continental from the top spot. Continental is second, thanks to their 1st position in Germany and the fact that we integrated the Dutch market in our rankings. The same rule applies to Bridgestone who are very popular in Italy, Spain and Portugal. Goodyear and Pirelli are often in the top 5 most popular brands in Europe, that’s why all of them are within the top 5 podium.

Note that this classification does not take into account the size of the market, but rather the manufacturing ranks for each country.

You will find below the breakdown per country of those rankings.

TOP 5 MOST POPULAR TYRE BRANDS IN FRANCE – MICHELIN: THE REFERENCE MARK

Once again Michelin is the tyre brand of preference for French consumers in January 2013.Therefore, we won’t be surprised if we find them in the first place again next month. Another important fact is Goodyear’s shift up into third position, still in a close competition with Bridgestone while Hankook is holding its position well in fifth place.

TOP 5 MOST POPULAR TYRE BRANDS IN GERMANY – CONTINENTAL CLING TO THE TOP

Like France, the top 2 remains unchanged. It is unclear how Michelin could take first place from Continental or how any other brands could knock Michelin down into third position. The rest of the ranking is dominated by other brands. Note that the German consumer does not seem to be tied in to any particular brand. Therefore it is difficult for any brand to hold on to third, fourth or fifth place in Germany in the long term.

TOP 5 MOST POPULAR TYRE BRANDS IN THE UK – A FIERCE BATTLE BETWEEN CONTINENTAL AND MICHELIN

In Britain, the Michelin vs Continental war leaned in Continental’s favour last month. However, as we have seen, the divide between the two brands is very narrow. The coming months will help us better understand the UK market and determine a winner. However, contrary to the German market, British consumers seem to have a clear vision of what tyres they choose for third, fourth and fifth place: Bridgestone, Goodyear and Pirelli.

TOP 5 MOST POPULAR TYRE BRANDS IN ITALY – BRIDGESTONE GAINING GROUND

While we demonstrated the choice of Italian consumers as similar to the UK last month, it is a surprise to find the Japanese brand, Bridgestone, taking second place in this month’s top 5. We are looking forward to February’s stats to see if this trend continues. Note that Goodyear is entering the top 5 for the first month of the year.

TOP 5 MOST POPULAR TYRE BRANDS IN SPAIN – MICHELIN AND BRIDGESTONE HOLD FIRM

Michelin confirms its popularity in Spain reinforcing its first position with Bridgestone in second place. His side seems to Continental longer seen as a second choice. Note Dunlop pushing up into fifth place and the similarity in January between the buying trends of Italian and Spanish consumers.

TOP 5 MOST POPULAR TYRE BRANDS IN PORTUGAL – A PICTURE OF ITALY AND SPAIN

New for this month, we decided to show you the rankings in Portugal. In January, we found that the behaviour of Portuguese consumers was identical to the Italians. A new market, then, with Michelin sitting pretty in first place.

TOP 5 MOST POPULAR BRANDS IN THE NETHERLANDS TYRES – VREDESTEIN WELL PLACED IN THEIR HOME COUNTRY

As with Portugal, we are publishing the top 5 most popular brands in the Netherlands this month. Continental is in the lead, closely followed by Michelin, and for their first appearance in our rankings, the Dutch manufacturer Vredestein takes the third place on the podium.