The barometer principle
Found on the Tyrecomp blog, each quarter, is the barometer of the most popular tyre brands in Europe. An unmissable appointment which is illustrated with computer graphics.
The barometer is performed with data of price comparisons from Tyrecomp and preferences from consumers is analysed from more than 200 brands, across 15 countries in Europe: Germany, Austria, Belgium, Denmark, Spain, France, Ireland, Italy, Luxembourg, the Netherlands, Poland, Portugal, United Kingdom, Sweden and Switzerland.
The barometer lists the most popular 3 brands by consumers in the “Car” category. It does not take into account the size of the market is specifically interested in the position of the manufacturers in these 15 countries.
The barometer also informs you of the three most popular brands in Europe, all countries included.
Michelin, the most popular and undefeated brand in Europe
Again, during the second quarter of 2015, Michelin is ahead in our top 3, followed by brands which are neck and neck: Continental and Bridgestone.
In France, Luxembourg, England, Belgium, Italy, Spain, Switzerland and Denmark, Michelin dominates. By contrast, Continental is in first place in Ireland and in Portugal. The Netherlands also loves Continental.
The other brands in the top 3 in certain countries are: Goodyear, Pirelli, Hankook, Nexen, Nankang as well as Goodride.
You can also find the barometer of the most popular tyre brands in Europe for the first quarter 2015.
For more information regarding this classification, the Tyrecomp experts are here to answer your questions.